Your first personalised ABM campaign: From targeting to engagement
Learn how to turn account targeting into relevant landing-page experiences, with a worked example and pre-launch checklist.
Read the guideRESOURCES
Website personalisation and assessment guides
Explore practical guides, campaign examples and tools to help you plan, launch and improve personalised marketing. From your first campaign to more sophisticated account-level experiences, find the guidance you need to make personalisation work harder.
RESOURCE LIBRARY
Practical advice. Ready when you are.
Browse our collection of guides, examples and tools to help you plan, build and improve personalised marketing campaigns.
New to the topic? Start with Website personalisation: the complete guide. Looking for opinion and analysis? Browse Insights. Weighing up tools? .
11 of 11 resources
One landing page. Multiple campaigns. A better experience after the click.
Learn how to adapt one landing page for different campaign messages, with a worked cloud technology example, targeting guidance and a practical launch checklist.
Read the guideYour website. Different visitors. More relevant experiences.
Learn how to personalise an existing webpage for different audiences, with a worked industry example, targeting advice, step-by-step setup and a practical launch checklist.
Read the guideA personal message deserves a personal destination.
Learn how marketing and sales can create personalised prospect experiences using approved webpages, with a worked Sales Links example, outreach templates and a practical launch checklist.
Read the guideOne image. Personalised for every recipient.
Learn how to create dynamic email images that adapt to individual recipients, with a worked campaign example, guidance on merge fields and image URLs, testing advice and a practical launch checklist.
Read the guideBuild your first personalised video campaign
Choose the message, add timed text and AI voiceovers, test visitor details and connect the video to a relevant campaign page.
Read the guideThe Complete Guide to B2B Assessments & Quizzes
Choose B2B assessment and quiz software, evaluate scoring, privacy, branding and embeds, then design useful results and human-reviewed follow-up.
Read the guideHow to Build an Effective B2B Assessment
Work backwards from a useful result, write defensible scoring and test every path with a fictional operations example and review checklist.
Read the guidePlan an ABM Assessment That Starts a Better Account Conversation
Separate readiness from buying intent, ask stakeholder-specific questions and prepare a human-reviewed account handoff.
Read the guideMarketing Guppy vs Hyperise
Six differences buyers ask about (AI drafting, auto-detected elements, no-extension editing, 1:1 sales links, AND/OR rules and team cost), plus where Hyperise is stronger, with dated official sources.
Read the comparisonBest B2B Website Personalisation Tools: A Buyer’s Guide
Choose by data and workflow rather than fake rankings: category-led alternatives, supplier questions and a practical evaluation checklist.
Read the buyer guideNEW TO PERSONALISATION?
Start with one page. Build from there.
You don't need a complicated plan or a complete website overhaul to see what personalisation could mean for your campaigns.
In fact, a good place to start is often one existing page, two different audiences and a clear reason why each should see something different.
Pick an audience
Choose an industry, campaign segment or group of accounts with a shared challenge.
Find the relevant difference
Think about what would make the page more useful to that audience. It might be the headline, imagery, supporting content or next step.
Create the experience
Use Marketing Guppy to adapt the existing page and set the rules that determine who sees each version.
Test and learn
Preview the different experiences, check what happens when information is missing and launch when you're happy with the result.
Start small. Learn what works. Build from there.
Pick the guide that matches your first campaign:
- Account-Based MarketingYour first personalised ABM campaign: From targeting to engagement
- Demand GenerationOne landing page. Multiple campaigns. A better experience after the click.
- Website PersonalisationYour website. Different visitors. More relevant experiences.
- Sales OutreachA personal message deserves a personal destination.
- Email Image PersonalisationOne image. Personalised for every recipient.
- Guides & TemplatesBuild your first personalised video campaign
- Assessments & QuizzesThe Complete Guide to B2B Assessments & Quizzes
- Assessments & QuizzesHow to Build an Effective B2B Assessment
- Account-Based MarketingPlan an ABM Assessment That Starts a Better Account Conversation
- ComparisonsMarketing Guppy vs Hyperise
- ComparisonsBest B2B Website Personalisation Tools: A Buyer’s Guide
FROM THE INSIGHTS COLLECTION
A little more thinking. A lot more relevance.
Good personalisation starts with understanding your audience, but it also means challenging some of the assumptions behind how we build and run campaigns.
Our Insights explore the bigger questions around targeting, relevance, audience intelligence and what happens after the click.
Read the latest thinking, discover new approaches and find ideas that might change how you plan your next campaign.
Personalisation StrategyThe Personalisation Gap: Why Relevance Disappears After the Click
You've spent weeks identifying the right audience, building the right message and delivering the right campaign. Then someone clicks — and lands on a page that could be for absolutely anyone.
Website PersonalisationWebsite Personalisation: The Complete Guide for Marketers
Your website might attract thousands of visitors. But how many of them are seeing content that actually speaks to their needs?
Ready to put personalisation to work?
You've got the ideas. Now see what they could mean for your own campaigns.
Marketing Guppy helps you adapt existing webpages and marketing creative for different audiences, accounts and individuals — without building everything from scratch.
14 days free. No credit card required.