No. You build questions, scoring and results in the editor, either by describing what you want to Guppy AI or by writing them yourself. A hosted page needs no code at all; for inline or popup placements you paste a short snippet once, in the same way as most website tools.

Can I match my website?

Yes. You can review detected website colours, fonts and button styling, choose your logo and images, and adjust the design before publishing. Theme matching is a reviewed starting point, not an exact copy of every website layout.

Can I use it on my own website?

Yes. You can share it as its own hosted page, place it inline within an existing page, or open it as a popup from a button. The same assessment works in all three.

Can I show different results?

Yes. Answers can be scored, and each score band or outcome has its own result, recommendation and call to action. Questions can also branch, so people only see what is relevant to them.

Yes. Reporting includes starts, completions, abandonment and answer breakdowns, with individual submissions available to review. You choose whether to add a contact step and whether email is required; any marketing opt-in is separate.

Does completing an assessment automatically update my CRM or website?

No. Result content follows the scoring and answer rules you configure. Assessment answers do not automatically synchronise to your CRM, change website personalisation or trigger a follow-up email. Plan the appropriate review and follow-up with your team.

Yes. Assessments & Quizzes is available to every workspace, including the free trial. Completed responses use credits from your shared allowance — 5 credits per completion — and you are alerted before you run out.

ASSESSMENTS & QUIZZES

Assessments & Quizzes for marketing

Give your audience a useful result, not just another form to fill in.

Build branded questions, scoring and recommendations around a decision your buyers need to make. Pair a relevant page with an assessment that develops the same conversation, all in the same workspace as your personalised pages.

Available on every plan, including the free trial. Completed responses use 5 credits each from your shared allowance.

Start free trial Try the example

No code for hosted pages
Matches your website
Results based on answers

Illustrative preview · try it

Atlas Cloud · fictional ABM readiness check

ABM campaign readiness

Question 1 of 3How do sales and marketing agree which accounts to prioritise?

Fictional example using Guppy’s scoring logic. Answers stay on this page; nothing is submitted or saved.

BENEFITS

More than a form. A reason to keep going.

Good questions help people understand their own situation. Good results tell them what to do next. Assessments & Quizzes gives you both, in your own brand.

Create with AI

Describe your audience and what you want to learn. Guppy AI drafts the questions, scoring and outcomes, and you edit every word before publishing.

Match your brand

Review your website’s colours, type and controls, choose your logo and images, then refine the design for a recognisable branded experience.

Personalise results

Use scoring, answers and conditional logic to show each person a result and recommendation that reflects what they told you.

Capture useful insight

See where people drop off and how answers break down, and collect contact details only from people who choose to share them.

HOW IT WORKS

From first question to useful insight in three steps.

Step 01
Build your questions
Start from a template, describe your goal to Guppy AI, or write it yourself. Set the scoring, outcomes and any branching.
Step 02
Match your brand and design
Pull your theme from your website, choose images, and decide whether it lives on a hosted page, inline or in a popup.
Step 03
Test, publish and share
Check answer paths, scoring and recommendations in preview. Publish when ready, then share a hosted link or use an inline or popup placement.

Put it where your audience already is

Hosted landing page

A full branded page with its own link. Ideal for emails, ads and social posts, and needs no code.

Inline on your website

Sits inside an existing page, between your own content, and resizes as people answer.

USE CASES

Results that lead somewhere.

An assessment is most useful when the result is an action, not just a score. For demand generation, ABM and campaign follow-up, that means each person leaves with the next step that suits them, and your team learns where they stand.

Readiness and maturity assessments
Help B2B buyers benchmark themselves, then point each score band to the guide, service or conversation that fits where they are.
Lead qualification quizzes
Ask the questions your sales team would ask, and give people who are ready a clear next step while others get useful content.
Customer and partner feedback
Run short, branded surveys that feel like your own website and make answers easy to compare.
Post-event assessments
Follow up a webinar or event with a quick check of what attendees took away and what they want next.

QUESTIONS, SCORES AND RESULTS

Build the result around what people tell you.

Questions with a clear purpose

Choose single choice, multiple select, rating scales, yes/no, dropdowns or short text. Set required questions and use branching to avoid asking people about situations that do not apply. Start from an editable AI proposal or write the framework yourself; you remain responsible for its wording and assumptions.

Scoring you can explain

Use answer points, question weights and score bands, or separate dimensions when one overall number would hide important differences. For feedback and preferences, use an unscored survey. A configured percentage is not an industry benchmark or proof that someone is ready to buy.

Recommendations, not a dead end

Results can include an overall score, dimension breakdown, supporting content, recommendations, images and resource links. Conditions based on answers or scores select the relevant content. Choose a genuine next step: a planning resource for someone exploring, or a conversation for someone who wants help.

A design that belongs to your brand

Review detected site-theme signals, choose your logo and imagery, and refine colours, typography and controls. Hosted pages have their own full-page design; inline and popup formats stay contained within the surrounding website. Check accessibility and mobile layouts rather than assuming every detected style is suitable.

AFTER THE CLICK

Personalisation starts the conversation. An assessment develops it.

Your campaign already gives you context: an industry, an account or a topic that attracted attention. Marketing Guppy uses the context you supply to adapt your existing page. The assessment asks what you do not yet know, then gives the respondent a recommendation based on their answers.

For a fictional manufacturing campaign, the page might focus on production continuity and invite visitors to check coordination across sites. The assessment asks about incident ownership and shared information. A result highlighting unclear responsibilities points to a planning resource; a respondent describing an active project can be offered a scoping conversation. Your team reviews the response and permission before following up.

This is a planned journey, not automatic CRM synchronisation, visitor identification or email automation. Assessment answers do not automatically overwrite website rules. Read the ABM example or the Demand Generation example for a practical campaign sequence.

Explain the idea. Then explore the need.

Use Dynamic Video to introduce a proposition, then give visitors an assessment that helps them explore their priorities. Keep the page, video and questions focused on the same subject, with a useful result and clear next step.

Explore Dynamic Video →

QUALIFICATION AND CHANNEL READINESS

Learn what the next conversation needs to cover.

Lead qualification without a misleading score

A fictional consultancy could ask whether a project has a named owner, agreed scope and a current decision date. Keep these answers distinct from a maturity score: a well-prepared team is not necessarily shopping, and a low-scoring team is not necessarily a good prospect. Offer useful guidance to every respondent and let an explicit request for a conversation inform the handoff.

Partner readiness, not affiliate administration

A channel team could assess product knowledge, delivery capacity and support needs before offering a workshop or planning session. A partner with strong sales skills but limited implementation experience may need technical enablement rather than a generic ‘qualified’ label. This is a capability discussion; it does not manage referrals, commissions or affiliate applications.

FAQS

A few things you might be wondering.

Keep the conversation going after the click

GET STARTED

Ask better questions. Give better next steps.

Draft your first assessment with Guppy AI, review its questions and scoring, match it to your brand and share it as a hosted page, inline placement or popup. Start with the free trial — no card required.

Start free trial See pricing