PRACTICAL GUIDE
How to build a personalised video campaign
Personalised video works best when the personal details support a useful message. A name in the opening can earn attention; the explanation and next step give that attention somewhere to go.
This guide takes you through a first campaign using reusable footage, timed visual layers and a personalised voiceover in Marketing Guppy.
STEP 1
Choose one audience and one next step
Start with a specific reason for sending the video. You might be following up an event, introducing a proposition to a target account or helping a prospect understand an idea discussed with sales.
Write down who the video is for, what they need to understand and what you want them to do afterwards. A single clear next step is easier to build around than a general tour of everything your business offers.
For a first campaign, use this brief:
- Audience: marketing leaders at a named group of technology companies.
- Message: their campaign destination can reflect the person or account clicking through.
- Next step: explore a worked example or book a conversation.
- Personal details: first name, company name and company website/domain.
STEP 2
Pick footage that leaves room for personalisation
Choose a short explanation that makes sense for the whole audience. Leave clear space for the name and logo, and avoid placing personalisation over important product details or the presenter’s face.
You can trim and split uploaded footage in the timeline. Keep the main story reusable and put the personalised welcome where it helps orient the viewer.
STEP 3
Add timed text and a company logo
Open the campaign’s Videos area and create your video. Add a text layer for the opening and a company logo layer where it supports the design.
Example opening:
“{{first_name|Hello}}, a quick idea for {{company|your team}}.”
Set the start time and duration of each layer. Position and resize it on the canvas, then check that long company names remain readable. Use rotation, skew or perspective tilt when an angled composition calls for it.
Choose what the logo layer should do when no logo is available. A company-name fallback often works better than leaving an unexplained blank space. Supply the correct company website/domain where possible; an email domain may differ from the company’s website.
STEP 4
Add a voiceover that sounds natural
Write the spoken version of your introduction, then choose a voice, language/accent option and tone. Generate the preview and listen to the whole passage.
Example script:
“Hi {{first_name|there}}. Here’s a quick idea for making {{company|your team}}’s next campaign more relevant after the click.”
Check names, abbreviations and company names carefully. If a phrase sounds awkward, simplify it. A longer company name can change the duration, so leave room in the timeline and listen alongside the footage before publishing.
STEP 5
Test more than the ideal example
Try a short name, a long company name, missing visitor details and an unavailable logo. Watch the opening and closing together, and check the soundtrack does not compete with the narration.
Read the fallback text aloud. It should sound like an intentional message, rather than a sentence with pieces missing. Previewing does not deduct delivery credits, although AI creation remains subject to fair use.
STEP 6
Make the destination continue the message
Add the published video to the relevant area of your personalised page. Give the page a headline that connects to the introduction, supporting content that explains the proposition and a clear CTA.
Use the campaign’s supported audience data or personalised links to supply the visitor context. Test the actual journey from the link through the page and video, rather than checking only the editor’s sample data.
For email, link an image or thumbnail to the destination page. The video is watched on the page, not inside the email.
STEP 7
Publish deliberately and plan your allowance
Save and review the video draft, publish the version you want to use, and check the campaign page publication before sending traffic. Saving a draft and publishing an experience are separate steps.
Each Dynamic Video view uses three shared credits, plus one credit for the personalised page visit. For example, 500 page visits with video use 2,000 credits. Replaying within the same visit does not create another page-view charge; returning in a new visit can use credits again.
Estimate visits rather than equating your mailing-list size with usage. Other personalised page visits, new email images and completed assessments also draw from the same allowance.
CHECKLIST
A final review before you send
- Is the proposition useful to this audience without the personal details?
- Do names, logos and spoken passages appear at the right time?
- Are the fallback versions natural and readable?
- Does the actual campaign link produce the expected page and video?
- Is the next step clear, and does its link work?
- Have the intended video version and campaign page been published?
- Is there enough shared allowance for the planned traffic?
Start with a focused audience, review what happens after the click and refine the message before widening the campaign.