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DEMAND GENERATION

You got the click. Now keep their attention.

Different audiences. Different campaigns. Different reasons to click.

Yet so often, everyone ends up on the same generic landing page.

Marketing Guppy keeps your campaign message going after the click. Adapt headlines, imagery, content and calls to action to match what brought each visitor there — all on the same underlying page. Describe each audience, let Guppy AI suggest the variations, then review and publish.

Start personalising for free See it in action
  • Works on your existing website
  • Original page as fallback
  • 14-day free trial, no card

THE GAP AFTER THE CLICK

1Segmented paid ad
Without personalisation

Generic landing page that loses the ad's message

Context lost
With Marketing Guppy

Headline, imagery and CTA match the ad they clicked

Relevance continues
Illustrative example. Your original page stays as the fallback.

INTERACTIVE DEMONSTRATION

Same page. Different campaign. The right message.

Your campaign got someone interested in a particular topic. See how Marketing Guppy can carry that message into the landing-page experience.

Select a campaign to see how the destination page changes. Three campaigns. One underlying page. Each visitor sees a version that reflects the message they clicked.
No campaign · direct visit

Visitors without campaign information see your original landing page.

atlascloud.example/solutionsDirect visit · no campaign link
Contemporary glass infrastructure campus

Cloud solutions for your business.

Discover our range of cloud services, designed to help your organisation modernise, manage and grow.

Explore our solutions →
The original page. Visitors without matching campaign information see this.Fictional example
Illustrative example · fictional campaigns and Atlas Cloud

BENEFITS

Stop losing relevance after the click.

You've put time and budget into getting the right people interested. Make sure the experience that follows gives them a reason to stay engaged.

Keep the conversation consistent

Carry the campaign's topic and message from the advertisement or email into the destination experience.

Run more campaigns with fewer pages

Personalise one landing page for different audiences, messages and offers instead of building a new destination for every campaign.

Make the next step more relevant

Match supporting content, resources and calls to action to what your visitors are interested in.

DYNAMIC VIDEO

Continue the campaign in a personal voice.

Follow a campaign response with a video that picks up the same proposition. Use a personal introduction, timed messages and a relevant page to help the visitor understand what to explore next.

Add Dynamic Video to the journey

HOW IT WORKS

More relevant campaigns. Less landing-page work.

  1. Step 01

    Choose your destination

    Start with the landing page your campaigns already use. Install the Marketing Guppy script and select the elements you want to personalise.

  2. Step 02

    Create your campaign variations

    Build versions of the headline, images, supporting content and CTAs for different audiences or campaign themes.

  3. Step 03

    Give each campaign its own link

    Generate links that carry the relevant campaign information, allowing Guppy to select the matching page experience.

  4. Step 04

    Launch and review

    Use those links in your existing advertising and email platforms. Preview your experiences before launch and review campaign activity in Guppy.

Personalise your next campaign

ASSESSMENTS & QUIZZES

Turn campaign interest into useful, volunteered insight.

A campaign tells you why someone clicked, but not how far they have progressed or what they need next. A short assessment can develop the same topic, helping the visitor understand their situation and giving your team better context for the next conversation.

  1. A campaign-matched page

    A fictional Atlas Cloud campaign about cloud consolidation leads to a page focused on consolidation, while a recovery campaign emphasises resilience. Each page version explains the benefit of answering a relevant readiness assessment.

  2. Questions that develop the topic

    For consolidation, ask about project ownership and system dependencies. For recovery, ask about documented processes and testing. The visitor volunteers information that the campaign link cannot tell you.

  3. Results with a useful next step

    An exploratory respondent receives a recommendation to agree scope and ownership. A team with a defined project and a tested recovery process might be invited to discuss a technical review. The result should be useful without a sales call.

  4. Follow-up based on the answer

    Your team reviews the response and any permission before offering the relevant resource or conversation. Compare completion and answer patterns by campaign in your reporting, rather than treating every completion as a sales-ready lead.

Hosted pages, inline placements and button-opened popups support different campaign journeys, with result content configured from answers or scores. Completions do not automatically change website rules, synchronise to your CRM or send follow-up emails.

FAQS

A few things you might be wondering.

MORE USE CASES

Explore other use cases

GET STARTED

Give your next campaign a better landing.

You've done the work to make your campaign relevant. Keep that relevance going when people click.

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