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EMAIL IMAGE PERSONALISATION

Your email knows their name. Your images should too.

You've personalised the subject line and the message. But the creative still looks exactly the same for everyone.

Marketing Guppy lets you create images that adapt to the person receiving your email. Add names, company branding and relevant messaging to a single image design — without producing a separate file for every recipient.

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  • Works on your existing website
  • Original page as fallback
  • 14-day free trial, no card

THE GAP AFTER THE CLICK

1Subscriber email
Without personalisation

The same static image for every recipient

Context lost
With Marketing Guppy

Each recipient sees an image made for them

Relevance continues
Illustrative example. Your original page stays as the fallback.

INTERACTIVE DEMONSTRATION

One image. Different for every recipient.

Create a single image template, then see how it adapts when the recipient changes.

Try changing the fictional recipient details to see how the image changes. One image design. Different names, logos and messages, generated using the recipient information supplied by your email campaign.

Add a work email to show the company logo. Only the part after the @ is sent to an outside logo service; nothing is saved. Personal addresses like Gmail show initials.

InboxImage from merge fields

Atlas Cloud <hello@atlascloud.example>

Alex, ideas for your next campaign

The image above is generated for each recipient. The button below is a real email link, so it still works when images are blocked.

Explore what's possible
One image design. Text, logo and fallback come from the recipient’s merge fields.Fictional example
Illustrative example · fictional recipients and companies · nothing you type is saved or sent

BENEFITS

Personalisation they can actually see.

Email personalisation doesn't have to stop at text. Make your creative more relevant too.

Make your images more personal

Use recipient names, company branding and relevant messaging to create visual experiences that feel less generic.

Create once. Personalise at scale.

Build a single image template that can produce different versions for recipients or accounts without creating each image manually.

Keep your existing email platform

Use personalised image URLs within supported email workflows. No need to replace the platform you already use to send campaigns.

DYNAMIC VIDEO

Let the image introduce the video.

Use a personalised image in your email to invite the recipient to a page with Dynamic Video. Carry the same name and company context into the welcome, spoken introduction and page message. The image earns the click; the video develops the story.

Connect images and Dynamic Video

HOW IT WORKS

Design once. Personalise dynamically.

  1. Step 01

    Create your image

    Build your base creative in Marketing Guppy and choose which parts of the image should change.

  2. Step 02

    Add your personalisation

    Use dynamic text, names, logos and other supported elements to make the image relevant to each recipient.

  3. Step 03

    Generate the image URL

    Choose the fields your email platform will supply and generate the hosted image URL.

  4. Step 04

    Use it in your campaign

    Insert the image into your email, then send yourself test messages to check how it looks across recipients and email clients.

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FAQS

A few things you might be wondering.

MORE USE CASES

Explore other use cases

GET STARTED

Make your next email stand out.

Your message is already personal. Give the creative the same attention.

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14 days free. No credit card required.