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ACCOUNT-BASED MARKETING

You've targeted the right accounts. Why send them all to the same page?

You've done the research. You know the accounts, industries and people you want to engage. You've built campaigns around what matters to them.

But when they click, too often they arrive on a page written for everyone.

Marketing Guppy keeps that relevance going. Adapt your existing webpages to the industry, account or individual contact you're targeting. From 1:Many campaigns to 1:1 engagement, without creating a separate landing page for every audience. Guppy AI helps draft account-specific copy and rules, and your team reviews before anything goes live.

Start personalising for free See it in action
  • Works on your existing website
  • Original page as fallback
  • 14-day free trial, no card

THE GAP AFTER THE CLICK

1Target-account campaign
Without personalisation

Generic homepage written for everyone

Context lost
With Marketing Guppy

Your page reflects the account's industry, priorities and proof

Relevance continues
Illustrative example. Your original page stays as the fallback.

INTERACTIVE DEMONSTRATION

One page. Every level of ABM.

From industry-wide campaigns to individual account engagement, see how the same underlying page can deliver a different experience depending on who's visiting.

Same underlying page. Different headlines, images, branding, content and calls to action, selected using the audience information supplied to Marketing Guppy.
atlasworkflow.example/operationsEveryone sees the same page
Contemporary glass office campus

One platform for all your operations.

Bring your teams, processes and information together with a more connected approach to operations.

Explore the platform →
The original page. Visitors you don’t recognise always see this.Fictional example
Illustrative example · fictional companies, people and Atlas

BENEFITS

Make your account intelligence work harder.

Your targeting shouldn't stop working when someone reaches your website.

Personalise at every level

Deliver relevant content for whole industries, groups of target accounts or individual contacts, using the same underlying webpage.

Scale without multiplying pages

Create different experiences without building and maintaining separate landing pages for every account or audience.

Keep your message consistent

Carry the relevance of your ABM campaign through to the destination, with content that reflects who you're trying to engage.

DYNAMIC VIDEO

Put the account into the story.

Add a named-account introduction to your video with the prospect’s name, company logo and a personalised voiceover. Keep the core proposition reusable, then support it with relevant page copy, proof and a next step for the buying conversation.

Explore Dynamic Video for account campaigns

HOW IT WORKS

From target list to personalised experience.

You've already done the targeting. Marketing Guppy helps you put that knowledge to work.

  1. Step 01

    Start with your existing page

    Choose the webpage you want to personalise. Add the Marketing Guppy script once to enable personalisation.

  2. Step 02

    Choose what changes

    Select the headlines, images, logos, content and buttons you want to adapt. Create the variations for your target audiences.

  3. Step 03

    Match the experience to the audience

    Use campaign information, account records or known contact details to define which experience a visitor should see.

  4. Step 04

    Preview and publish

    Check how the page looks for each audience, test your fallback content and share your personalised campaign links.

Try it with your own page

ASSESSMENTS & QUIZZES

Move from account relevance to an informed conversation.

Account intelligence helps you decide what to say first. An assessment lets the stakeholder tell you what actually matters. Connecting the two creates a coherent journey without pretending that a personalised headline can reveal an account’s readiness.

  1. Personalised account page

    A fictional Northstar Fabrication campaign introduces production continuity, using the manufacturing context and account information your team supplies. The page invites an operations leader to identify a coordination priority, rather than assuming what is wrong.

  2. Relevant assessment

    Ask how incident ownership, information sharing and escalation work across sites. Keep questions specific enough to answer, and do not ask an operations stakeholder to judge technical details they may not know.

  3. An explained result

    A result can highlight that responsibilities are unclear even if information sharing is well established. Offer a planning resource for that gap, or a scoping discussion when the respondent says there is a current project.

  4. An appropriate account conversation

    Where contact details and permission are available, sales reviews the answers and follows up on the stated issue. One person’s result is a perspective on the account, not a verified company-wide score or proof of buying intent.

Hosted pages, inline placements and button-opened popups support different campaign journeys, with result content configured from answers or scores. Completions do not automatically change website rules, synchronise to your CRM or send follow-up emails.

FAQS

A few things you might be wondering.

MORE USE CASES

Explore other use cases

GET STARTED

Make your next ABM campaign personal.

You've invested in knowing your target accounts. Make sure the experience they receive reflects it.

Start your free trial

14 days free. No credit card required.