GUPPY VS HYPERISE

Personalise every page for every audience, without the per-seat bill

Comparing Hyperise? Guppy adds AI-drafted rules, automatic element detection, no-extension editing and approved 1:1 sales links on one workspace price.

14-day free trial · No card required · Works on your existing website

Illustrative example · fictional company

acme-ops.example/solutions
Downtime

Cut unplanned downtime across every line

See how plant teams spot failures earlier and keep production on schedule.

Book a downtime review

Same page, one tag per element. Headline, copy, CTA and accent change by audience.

AT A GLANCE

Six differences that change how your team works

A side-by-side view of the workflow, from the first draft to the price you pay as the team grows.

CapabilityMarketing GuppyHyperise
AI writes copy and rulesDescribe your audiences in plain English. Guppy AI drafts copy and targeting rules for review.Set up by hand in its editor toolbar. AI drafting not advertised¹
Page elements found for youGuppy scans your page and suggests what's worth personalising.Elements selected by hand in its toolbar.
No browser extensionEdit from the app in any browser. Just one site script.Setup guide uses a Chrome extension toolbar.
1:1 links for salesSellers create personal links from marketing-approved campaigns.Short links via its Chrome extension. Restricted sales role not advertised¹
Rules and long-form variantsAND/OR rules using standard and custom audience fields, with rich multi-paragraph variants.Ordered segments with copy and merge tags. AND/OR grouping not advertised¹
Workspace pricingGrow is £149/month incl. VAT, no per-user fees.From $99 per seat/month, before local taxes.

¹ Not advertised in the Hyperise product materials we reviewed on 26 October 2026. Ask Hyperise for a demonstration. Hyperise pricing is in USD, before local taxes. How we compared

FOR MARKETERS

Brief to reviewable draft in one conversation

Tell Guppy AI who you're targeting. It drafts copy and rules per audience; you edit, preview and publish.

“Manufacturing cares about downtime. Finance cares about cost.” Two tailored versions of one page.

FOR CAMPAIGNS

Real targeting, not just a name in a headline

Combine AND/OR conditions on standard and custom audience fields, then change long-form copy, images and CTAs. Non-matching visitors see your original page.

Healthcare AND (role contains “IT” OR tier is enterprise) → a compliance-led section with its own CTA.

ALSO BUILT IN

Assessments & Quizzes in the same workspace

Create branded scored assessments and quizzes to capture interest alongside personalised pages. Each completed response uses 5 shared credits; follow-up is reviewed by your team, with no automatic CRM sync. Explore Assessments & Quizzes

PRICING

Pay for your workspace, not every seat

A five-person team at list prices. Allowances, currency and tax differ, so this isn’t like-for-like.

Marketing Guppy · Grow

£149/month

GBP · includes VAT where applicable

  • Whole team, no per-user fees
  • 15,000 shared credits a month
  • Up to 3 websites

Hyperise · 5 seats on its website plan

$495/month

USD · before local taxes

  • $99 per seat × 5 users
  • 50,000 views in total (10,000 per seat)
  • One website domain per seat

Not like-for-like: Guppy Grow includes 15,000 shared credits; five Hyperise seats include 50,000 views. Prices are in different currencies (GBP incl. VAT vs USD before tax), so high-volume teams may find Hyperise better value. Compare quotes on the same basis. For a single user at low volumes, one Hyperise seat can cost less. Hyperise list prices from its pricing page, 26 October 2026. See all Marketing Guppy plans

A FAIR VIEW

When Hyperise may be right

Personalised video. Hyperise offers dynamic video layers, interactive buttons and video landing pages. Marketing Guppy also includes Dynamic Video: a timeline editor for reusable footage with timed text, images, company logos and personalised AI voiceovers. Videos can form part of a personalised page experience, with a three-credit total charge for that page visit. See Dynamic Video.

Identifying anonymous companies. Hyperise advertises IP-to-company enrichment for visitors you haven’t identified. Guppy personalises from the context you supply.

Links from the inbox. If your reps want to create personalised links from Gmail or Outlook, look at Hyperise’s Chrome extension.

YOUR QUESTIONS

Good to know before you start

How we compared

Marketing Guppy publishes this page. Marketing Guppy features are described as they work in the product today. Hyperise details come from its official website, pricing page, help centre and Chrome Web Store listing, read on . We didn’t use a Hyperise account, and vendor materials describe advertised capabilities, not tested results.

Open questions: Hyperise’s pricing page doesn’t say whether several personalised elements on one page count as one view or several. Its help articles were last updated two to four years before our review. Its integrations directory couldn’t be read. Annual, agency and negotiated prices weren’t compared, and no currency conversion is applied. “Not advertised” means we didn’t find it in these materials, not that it can’t be done. Ask Hyperise to confirm.

See it on your own page

Tag one page, let Guppy suggest what to personalise, ask Guppy AI for two audiences and send yourself a sales link. It takes an afternoon.

14-day free trial · No card needed · Compare plans