Affiliate Agreement
Version 1.0 · Effective 21 October 2026 · Last updated 21 October 2026
Marketing Guppy is the trading name of Roger Wilks, a sole trader.
Affiliate Agreement — version 1.0. Effective date: 21 October 2026. Last updated: 21 October 2026. This agreement governs approved affiliates who accept it when referring customers to Marketing Guppy, a website, page and image personalisation platform.
The commercial offer is 20% lifetime recurring commission on eligible successfully paid subscriptions, subject to the conditions below. “Lifetime” means the referred customer's continuing qualifying paid subscription relationship, including qualifying renewals; it does not promise conversion, continued subscriptions or guaranteed income.
Eligible payouts require your request for the full verified payable balance and your invoice, followed by our manual approval. We process eligible approved requests monthly, subject to a £50 GBP-equivalent minimum and at least 30 days of review after each associated qualifying successfully collected payment. Payouts are not automatic.
1. Operator, application and acceptance
The programme operator is Roger Wilks, trading as Marketing Guppy (“we”, “us” or “our”). Business correspondence: Marketing Guppy, 124 City Road, London, EC1V 2NX, United Kingdom. Contact: info@marketingguppy.com.
You must be at least 18, provide honest and accurate registration and payment information, and have authority to act for any business you represent. Applying or registering interest does not itself approve you as an affiliate.
Participation under this agreement begins only after we approve your application and you expressly accept version 1.0, effective 21 October 2026. Applying, clicking a link or viewing this agreement is not acceptance. Neither approval nor acceptance is backdated. This agreement does not automatically apply to existing or test affiliates who have not accepted it, alter their existing agreed rights, or retrospectively impose obligations or create entitlements for earlier referrals; any treatment of earlier referrals must be expressly agreed without reducing rights already earned. An approved affiliate (“you”) must keep account details accurate and secure.
You act as an independent contractor, not our employee, agent or representative. You have no authority to bind Marketing Guppy, negotiate customer terms or make promises on our behalf. These terms do not create a partnership or joint venture.
2. Eligible commission: 20% lifetime recurring
For a valid customer-based attributed referral, commission is 20% of the eligible subscription amount actually successfully collected. This applies to eligible monthly and annual subscriptions and their qualifying renewals throughout the customer's continuing qualifying paid subscription relationship.
The calculation base excludes VAT and all other taxes and is net of discounts, credits, refunds and chargebacks. Discounts and credits must not be deducted twice where already reflected in the amount collected. An annual payment generates commission on that eligible annual amount when collected, not on hypothetical monthly payments as well.
No commission is earned on a click, signup, application, trial user, free trial, free plan, unpaid invoice, failed payment or uncollected charge. Additional usage, add-ons and other product charges are excluded unless we expressly approve their inclusion in writing.
Commission depends on genuine eligible payments. A cancelled subscription generates no commission on future amounts that are not collected. A refund or chargeback reduces the eligible base as described in section 5. Lifetime does not mean a fixed guaranteed payment or commission on unrelated future purchases.
3. The customer's free trial
New customers are offered an initial 14-day free trial with no payment card required. A signup or trial does not generate commission, and a trial does not automatically become a paid subscription.
Commission can arise only when the customer chooses an eligible paid subscription and an eligible payment is actually successfully collected. Trial use, trial expiry and a decision not to subscribe generate no commission. There is no guaranteed conversion rate or income.
4. Referral attribution and disputes
Approved affiliates must use the official referral link issued through Partnero. Our initial referral policy is a 30-day window with visitor consent: the consented referral reference retained on our website expires after that period. This does not guarantee tracking or assert a particular duration for Partnero's own cookie. Attribution is customer-based: once a valid customer referral is established, qualifying subscription renewals do not require another click within that window. A referral link itself is not promised to stop working after 30 days.
Where competing referrals or incomplete records arise, we review the available consented evidence fairly, protect any existing valid attribution and prevent duplicate rewards. This agreement does not promise an unverified first-click or last-click priority rule. We will explain the basis of an attribution decision on request through the dispute process below.
Non-essential referral tracking requires the visitor's appropriate consent. Consent refusal or withdrawal, blocked tracking, cross-device or cross-browser use and an interrupted signup or verification journey can prevent attribution. Do not bypass a visitor's choice or promise that every referral will be recorded.
Self-referrals, duplicate accounts created to obtain commission, fabricated identities, misleading referrals and attempts to claim the same qualifying payment more than once are prohibited. Existing customers or previously attributed customers are not automatically new referrals merely because they click a new link.
If a genuine conversion is not recorded or attribution is disputed, contact info@marketingguppy.com promptly with the relevant dates, official link and lawfully obtained evidence. Do not send unnecessary personal information. We will review documented genuine conversions fairly rather than automatically reject them solely because tracking failed, while protecting customer privacy and preventing duplicate rewards. Review does not guarantee attribution without sufficient evidence of eligibility.
5. Review, refunds and payment adjustments
Each commission has a minimum 30-day review period measured from its associated qualifying successfully collected payment, not the click, signup or trial start. It becomes payable only after this period and eligibility verification. A pending entry is not yet a verified payable balance. Review checks attribution, actual collection, eligibility and any refund or chargeback; it does not create commission on an unpaid invoice. A longer hold is permitted only for a genuine refund, chargeback or verification issue, with an explanation and reasonable handling rather than an arbitrary extension.
A refund, credit or chargeback relating to a qualifying payment reduces or reverses the associated commission proportionately, using the same tax-excluded eligible base as the original commission. An adjustment already included in that base or reconciled must not be deducted again. If commission has already been paid, the adjustment may be offset against future commissions; any repayment request must identify the affected payment and calculation and allow a reasonable opportunity to dispute it. The customer's legal refund rights are not restricted by these terms.
We may withhold affected amounts while investigating evidenced suspected fraud or establishing whether a payment was actually collected. We will explain the reason and review it within a reasonable time; unrelated verified eligible amounts must not be withheld indefinitely. Other delays needed to complete lawful payment or tax checks will be explained and resolved reasonably.
6. Payouts and tax responsibilities
Payouts are in GBP. Once each included commission has completed the review in section 5 and your combined verified payable balance reaches £50 GBP-equivalent, you must submit a payout request in Partnero for the full payable balance, not a selected subset of commissions, and provide your own partner-issued invoice. The minimum applies to both the requested amount and the verified payable balance. A request or invoice alone does not make a pending or disputed commission eligible.
We review requests and invoices and approve eligible requests manually. Eligible approved requests are processed on a monthly basis. Requests approved after a cycle has been processed enter the next monthly cycle. No particular day of the month is promised. Neither request approval nor payment is automatic, and there are no unsolicited scheduled payouts without a request. We will explain any missing information or genuine issue preventing approval or payment and handle it reasonably under section 5.
Verified payable balances below £50 GBP-equivalent automatically carry forward. They do not expire or become forfeited solely because they are below the threshold, remain unrequested or span several months; there is no automatic commission claim-expiry period. Once the threshold is reached you may request the full eligible balance with your invoice.
The threshold is measured in GBP. If a balance is recorded in another currency, a fair, consistently applied conversion basis must be disclosed before participation and shown in payout reporting so the GBP-equivalent calculation can be checked. The payment method and any applicable conversion or fee arrangements must be disclosed and agreed before participation; this agreement sets no exchange rate, fee or payment rail. Such arrangements must not retrospectively reduce legitimately earned commissions.
You are responsible for your own taxes and for providing an accurate invoice and any lawful tax or payment information reasonably required. We review your invoice with the request. If you are legally required to charge VAT on your affiliate services, show it separately on your invoice; it is distinct from the customer-subscription commission base, which excludes VAT. Invoice corrections or lawful checks may delay processing only as reasonably necessary, with an explanation. We do not undertake your personal tax obligations or treat you as our employee.
On termination, legitimately earned verified balances remain owed, subject to justified payment adjustments and legal checks. We will arrange a fair final settlement within a reasonable time, including balances below the usual threshold, rather than use that threshold to forfeit them. Continuing qualifying historic-referral commissions are addressed in section 10.
7. Responsible promotion and advertising
Your promotion must be truthful, lawful and clear about the commercial relationship. Use an unambiguous “Ad” or similarly clear affiliate disclosure where required, placed prominently before or with the promotion; a hidden disclosure or vague reference to being a partner is not sufficient.
Comply with applicable advertising and direct-marketing requirements, including ASA/CAP rules and UK ICO guidance and PECR where applicable. Obtain any required consent and honour opt-outs. Do not send spam, use unlawfully obtained mailing lists or imply that Marketing Guppy has authorised unsolicited messages.
Cookie stuffing, forced or invisible clicks, fabricated leads, impersonation, misleading reviews, unauthorised discounts and misuse of our trademarks are prohibited. Do not bid on Marketing Guppy brand terms or confusing variants in pay-per-click advertising without prior written permission.
Do not make unsupported performance, conversion, earnings or return-on-investment guarantees; promise unlaunched functionality; or misrepresent pricing, trials, subscription conditions or your relationship with us. We may require reasonable correction or removal of non-compliant promotion.
8. Brand assets and intellectual property
Once approved, you receive a limited, non-exclusive, non-transferable and revocable licence to use brand assets we expressly provide or approve solely to promote the programme in accordance with our instructions. Ownership remains with Marketing Guppy or the relevant rights holder.
Do not alter assets misleadingly, register confusing domains or social accounts, imply ownership or endorsement beyond your approved affiliate relationship, or sublicense our materials. Stop using them when the licence is withdrawn or your participation ends. Withdrawal of the licence does not itself remove valid historic-referral commission rights.
9. Privacy, tracking and confidentiality
Partnero administers affiliate referrals and payout requests, and Paddle processes customer subscriptions as Merchant of Record. Referral tracking is consent-gated. For a qualifying new-workspace signup, we share its identifier, name and email with Partnero to associate the customer with the referring affiliate; where consent permits, the workspace identifier also links checkout to that customer. Tracking may fail for the reasons in section 4. Commission is verified against genuine qualifying collected payments; a referral entry alone does not establish a paid sale. Refund and chargeback adjustments may require manual reconciliation: neither automatic reversal nor uninterrupted recording of every renewal is guaranteed.
The website's Privacy Policy describes the relevant use of personal information and referral tracking. Visitors may decline or withdraw non-essential tracking consent. Do not circumvent those choices, install your own tracking on our site, or collect or disclose customer information without an appropriate lawful basis and notice. Affiliates are not promised access to customer emails, full billing records or marketing lists.
Each party must comply with its applicable data-protection duties and protect information it legitimately receives. Keep non-public programme, customer and business information confidential, use it only for authorised programme purposes, and disclose it only where authorised or legally required. These duties continue after termination, except for information lawfully public or independently obtained without a confidentiality obligation.
10. Changes, suspension and termination
We may make proportionate changes for legal, security or programme reasons. Material changes will be communicated with reasonable advance notice, normally at least 30 days where practicable; urgent legally required or security changes may take effect sooner with an explanation. Notice must explain what changes and who is affected.
We will not retrospectively reduce legitimately earned commissions. Changes to future commission rights must use fair, explicit and transparent rules; the word lifetime must not be silently replaced by a fixed-term entitlement. A rate or eligibility change must clearly address historic referrals and preserve the lifetime commitment for valid historic referrals unless a fair explicit variation is lawfully agreed or an evidenced disqualification applies.
You may end participation by contacting us. We may terminate on reasonable notice or suspend or terminate promptly for serious breach, fraud or a material legal or security risk, explaining the basis where lawful. You may request a review and provide evidence.
A non-fraud former affiliate retains 20% lifetime commission on valid historic referrals throughout their continuing qualifying paid subscription relationships, subject to future genuine eligible payments, proportionate refund or chargeback adjustments and these terms. Continuing commissions follow the review, invoice, request and manual monthly processing rules in sections 5–6; we will provide a reasonable means to request them if portal access ends. The fair final-settlement exception for below-threshold verified balances in section 6 remains. Ordinary termination does not create a silent cutoff or remove those rights. New referrals after termination are not eligible unless expressly agreed.
For evidenced serious fraud or breach, we may disqualify affected referrals and associated commissions on a proportionate, evidenced basis, not automatically confiscate all unrelated legitimate earnings. Final owed balances will be treated fairly under section 6. Confidentiality and any obligations needed to settle historic rights continue after termination.
11. Liability and matters outside our control
Neither party guarantees customer conversion, subscription duration, uninterrupted third-party tracking or a particular level of earnings. Each party must take reasonable steps to limit loss and remains responsible for its own unlawful conduct and breach of these terms.
To the extent legally permitted, neither party is liable for indirect or consequential losses that were not reasonably foreseeable when participation began. This does not remove our obligation to pay legitimately owed commissions or provide a blanket exemption for our own failure to meet these terms. Any liability restriction must be interpreted proportionately and subject to applicable law.
Nothing excludes or limits liability for fraud or fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability or statutory right that cannot lawfully be excluded or limited.
12. Governing law, complaints and document status
This agreement is governed by the law of England and Wales, with disputes subject to the courts of England and Wales, except where mandatory applicable law requires otherwise. We encourage good-faith attempts to resolve a concern before court proceedings.
For applications, attribution disputes, commission questions or complaints, email info@marketingguppy.com or write to Marketing Guppy, 124 City Road, London, EC1V 2NX, United Kingdom. Explain the issue and the resolution you seek; we will acknowledge and investigate within a reasonable time. No unverified response deadline is promised.
Operator: Roger Wilks, sole trader trading as Marketing Guppy. The address above is a business correspondence address, not a registered office. No company number or corporate status is asserted.
Version 1.0. Effective date and last updated: 21 October 2026. This is the owner-approved agreement. It applies to you only on approval and express acceptance as described in section 1. Publication alone does not enrol an affiliate, establish acceptance or trigger a payout. These affiliate terms govern the referral relationship; the website's general terms and refund policy govern customer use and purchases and do not remove legitimately owed affiliate commission under this agreement.
